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View from the far side of the recliner
It’s alright to get paid isn’t it?
Strange concept. It makes sense that if you do some service for someone you should get paid. Nobody paints my house or fixes my car for free. So why do I and so many other people in the “helping” professions feel that there is something wrong for getting paid to help someone overcome a difficulty. Obviously a personality defect.
The owner of the Hypnotherapy Academy of America, wise fellow that he is, recognized this tendency. Attending the school was pretty expensive but a good value because of the very high quality of the education, excellent instructors and complete, clear and easy to use materials. Tim, the owner and head of the school, made it clear that it was important both for us and our clients to charge a fair amount for our services. We spent some time on this subject, looking at our beliefs about money and discovering if they were helping or hindering us from being successful. We needed to get reimbursed so we could continue doing what we do and to have a decent level of living which would also serve as model for our clients. The clients need to pay for what they receive, “an equal exchange” so that they would value the service. It turns out that when people have to pay even a small amount for a medication they are more likely to actually take it than if it is free. It appears that at least in some areas of life, free = no value.
I know that when I help someone achieve their goal of becoming tobacco free they will save hundreds of dollars a year. There are of course other benefits. So charging an amount equal to a few weeks’ worth of poison delivery devices seems like a great deal. Although I know this on the intellectual/conscious level I still have to practice this in my professional life, in both Hypnotherapy and Physical Therapy. I could use another session on this myself.
There is such a thing as going too far the other way. There are hypnotherapists who are all about money with systems to identify all of these areas in which a client “needs” sessions. This can come to over a thousand dollars. Then there is all of the canned CDs or downloads you can recommend. I ended up spending a lot of money to one of these operations to improve my business and before becoming completely turned off, feeling both pressured and disgusted. I am aware that this attitude of trying to squeeze the most money possible from the people you are supposed to be serving also exists in some PTs, MDs, DCs, dentists and hospital administrators.
I really like to see a person for just a few, sometimes one session with the client having the tools to help themselves and hopefully so happy that they become my best referral source and advertisement. It’s a crazy business plan. Maybe it‘ll work.
I’ll be attending a hypnosis conference called HypnoThoughts Live in Las Vegas, July 18 – 20. This gathering is for entertainment hypnotists, hypnotherapists and anyone with an interest in hypnosis. Although I don’t do entertainment hypnosis it is fascinating and fun to watch when performed by master show people. There looks to be a great variety of interesting lectures and presentations. This may be blog material you’ll soon be seeing.